India’s First Drink Pairing Chakna
Pair. Sip. Repeat.
Jowar puffs — popped, not fried, not baked — built to pair with what’s actually in your glass.
Swipe the pack to flip it ↻
Three flavours. Three pairings. Beer, rum or whiskey — we built a chakna for each one. Zero alcohol in the bag, all the vibe on the table.
Flavours
Same jowar puff. Three completely different jobs. Tap a pack to load it up top.
Flavour
Best paired with Beer
Crisp jowar puffs with a bright, tangy hit of cheddar and herbs, rolling into a low-key malty depth. Built for a hop-forward pour — the tang cuts straight through the fizz, the herby malt keeps pace with the drink.
Popped, never fried · Made with jowar · Trans-fat free
Flavour
Best paired with Rum
Airy jowar puffs with soft sweetness, warm spice, and a zesty citrus finish. Made to sit alongside rum’s caramel and vanilla notes without fighting them — light crunch, big flavour, balanced all the way through.
Popped, never fried · Made with jowar · Trans-fat free
Flavour
Best paired with Whiskey
Super-crisp jowar puffs loaded with roasted garlic, onion, and deep umami, finishing on a toasted-oak warmth. Built for whiskey’s smoky, caramelised side — bold seasoning, clean crunch, nothing that competes with your glass.
Popped, never fried · Made with jowar · Trans-fat free
Drink references are suggested pairings only. DrinksBite is a non-alcoholic snack and contains no alcohol.
The Pairing
Built the way a menu is built around a meal — designed for the drink, not just for “spicy” or “salty”.
Beer, dark rum, a single malt. The drink sets the tone.
Each seasoning is tuned to sit beside one kind of pour, so nothing clashes.
The light popped base resets your palate for the next sip. That’s the loop.
Story
DrinksBite started with a very Indian, very relatable problem: chakna never matched the drink. Order a beer, get the same bhujia that shows up with your chai. Order a rum, get the same thing again.
So we built our own — jowar puffs, popped instead of fried, seasoned to actually go with what you’re drinking. Three flavours, three pairings, no shortcuts on the crunch.
We’re Crunch Theory Private Limited, based out of Pune. DrinksBite is our first brand, built the way we’d want it on our own table: honest ingredients, a snack that knows the room it’s in, and — yes — completely alcohol-free.
Why DrinksBite
Pair. Sip. Repeat. — on camera
Pairing films and reels are on the way. Follow along on Instagram in the meantime.
Where to buy
Launching across quick-commerce and marketplaces. Links go live as each store lists us.
Stockist or bulk enquiry? Email the team